See my answer at

https://meta.stackexchange.com/questions/3966/is-it-okay-to-use-stack-overflow-as-the-support-forum-for-a-product-or-project/13282#13282

> One way is as you saw with Subsonic -- where they simply provide a single link to Stack Overflow among other links of places people can go to discuss Subsonic. I think that's an OK nudge and if you want to seed it with questions yourself, that's fine too.

So I think the community team will be pinging the Synergy folks to ensure they have *multiple* links of places people can go for support.