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See my answer at

http://meta.stackoverflow.com/questions/3966/is-it-okay-to-use-stack-overflow-as-the-support-forum-for-a-product-or-project/13282#13282

One way is as you saw with Subsonic -- where they simply provide a single link to Stack Overflow among other links of places people can go to discuss Subsonic. I think that's an OK nudge and if you want to seed it with questions yourself, that's fine too.

So I think the community team will be pinging the Synergy folks to ensure they have multiple links of places people can go for support.