is attempting to help solve the situation
To repeat from the comment: I disagree with that. The answer doesn't help at all, at least not at the moment. Pointing to the generic support site and sending the device into repair is an answer you could give to almost any question.
can we actually work out some way where these folks are recognised?
If you're a representative from a company, just go ahead, register an account, put your affiliation into the profile, and then start posting answers, like everyone else does. And as long as users manage to know how the system works, we probably don't need to care whether they're official representatives or not. The end goal is to give great answers and help solve problems.
The big issue I see is that for bigger companies—or in general, those who have no idea how this site works—, they probably won't care about the fact that:
- we don't want signatures
- we dislike answers that consist just of a link to their support article
- we like them to respond to their posts
- they should participate in the community (for example by voting)
Having an "official" account wouldn't help if they won't play by these rules, and if a company really wants to help out here and make use of Super User, then there's nothing stopping them from doing so, even now.
You'll find many developers of smaller applications here, and on Stack Overflow, and they will know how to use the Stack sites properly, because they have personal interest in their tools – something you probably can't say about … let's say an NVIDIA support person.
That all being said, it's probably not us who have to make the first step here. I'm sure we'd highly appreciate any kind of official support from vendors if (and only if) they play it right.